helping endeavoring esquires in 2020 and beyond
Willie Peacock had few friends growing up, except an Intel 486 processor and Windows 3.1. Two – okay, fine, three – decades later, he’s a lawyer, a tech-geek, and recovering legal, marketing, and technology blogger. When he’s not managing PPC ads and connecting veterans with benefits at one job, or drafting qualified domestic relations orders and estate plans, or changing a diaper and chasing a toddler around the park, you might find him on here, dispensing free legal marketing advice and producing DIY guides.
Why? Because he loves technology and the law. And because he is sick of snake oil salesmen trying to peddle SEO services to him and his ilk. Not everyone can afford a top-flight advertising and marketing agency, and for tech-savvy solos, if you have enough time, you can run your own marketing.
How? It starts with the free, open source WordPress platform, which is as easy to use as Facebook, once you get it set up. Add a few plugins that nag you into using best practices for Google-friendliness, a lot of well-written and authentic content, and you’ll have something better than what 99% of “web design” and “lawyer marketing” companies are peddling.
Beyond that? Stay tuned, because we’ll talk personal and professional social media, third-party review sites, and answer all of those “does this shit really work?” questions that nag every small firm owner.