Here is a shopping list for cheap and free resources to jumpstart your efforts – it’s great for solos or for delegating to a computer-literate staff member who has a lot of time on his/her hands.
And here is the full-length guide to getting a lawyer to a 10.0 rating on Avvo.com. I wrote it a couple of years ago, but it doesn’t appear much has changed, even after Martindale-Nolo-Internet Brands bought Avvo. A shorter infographic is at the bottom of the post.
Finally, here is an awesome step-by-step guide by Hootsuite on setting up Google My Business (Google Maps).